Simple Marketing for Smart People
Simple Marketing for Smart People
Meet the Authors
Billy Broas
Billy Broas has a gift for making the complex simple. He helped hundreds of entrepreneurs translate their complex products and services into simple yet powerful language that drives sales and builds brands.
Billy is the creator of the popular Five Lightbulbs® Messaging which has been described as a revolutionary approach to marketing.
He lives in San Diego with his wife and two wonderful children and enjoys frequent family trips to Mexico.
Tiago Forte
Tiago Forte is the founder of Forte Labs and is one of the world’s foremost experts on productivity.
Through bestselling book and online course, Building a Second Brain, Tiago has taught thousands of people around the world how timeless principles and the latest technology can revolutionize their productivity, creativity, and personal effectiveness.
He has worked with organizations such as Genentech, Toyota Motor Corporation, and the Inter-American Development Bank, and appeared in a variety of publications, such as The New York Times, The Atlantic, and Harvard Business Review.
foreword written by
Ali Abdaal
Ali Abdaal is the author of the New York Times bestseller, Feel Good Productivity.
Ali Abdaal is a doctor and one of the world’s most-followed productivity experts. In 2017, during his final year at Cambridge University, Ali started posting YouTube videos about health and productivity.
His channel now has 7 million monthly views and over 3.4 million subscribers – growing by tens of thousands each month – and his acclaimed online productivity courses have hundreds of thousands of paying students. In addition to his work as a productivity expert, Ali is a medical school lecturer, a junior doctor in the UK’s National Health Service, and a part-time magician.
Billy consulted with Ali in the early days of Ali's business, helping him launch his first online course which has gone on to generate over $5 million in revenue.
EXPLORE
about the book
When it comes to marketing, simple is better.
Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, social media channels, and shiny objects.
It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is.
Yet, you must do marketing—it’s essential to keep your business going.
The solution is a return to simplicity.
In Simple Marketing for Smart People, Billy Broas and Tiago Forte share the secret to cut through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
- A focusing question to guide all your future marketing efforts
- Why at its core, marketing is teaching
- How to identify the beliefs your customers need to embrace your products and services
With the strategy provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of.
Unlock the power of simplicity and embrace the smart person’s approach to marketing.
Order your copy today
The book is now available in paperback, Kindle eBook, and audiobook. Order your copy today.