Simple Marketing for Smart People

"A thoughtful alternative to hustle culture marketing."

— Liam Curley, Content Strategist

Meet The Authors

Billy Broas

Author of the book

Billy Broas has a gift for making the complex simple. He has taught hundreds of entrepreneurs and marketers their core messaging craft, and his simple yet powerful language that drives sales and builds brands.

Billy is the creator of the popular Five Lightbulbs messaging framework which has been described as a revolutionary approach to marketing.

He lives in San Diego with his wife and two wonderful children, and enjoys frequent family trips to Mexico.

Tiago Forte

Co-author

Tiago Forte is the founder of Forte Labs and is one of the world's foremost experts on productivity.

Through his bestselling book and online courses, Building a Second Brain, Tiago has taught thousands of people around the world how to manage information and use it to stay productive, creative, and effective.

He has worked with organizations such as Genentech, Toyota Motor Corporation, and the Inter-American Development Bank, and appeared in many of publications such as The New York Times, The Atlantic, and Harvard Business Review.

Foreword Written By

Ali Abdaal

Ali Abdaal is a doctor-turned-entrepreneur who has built one of the world's most followed productivity channels — growing to 6M+ YouTube subscribers, and over 150 million subscribers combined across all platforms.

His groundbreaking book, Feel Good Productivity, offers a more authentic approach where enjoyment and achievement rise together, proving that productivity without burnout is not just possible, but sustainable.

Billy consulted with Ali in the early days of his business, helping him find his voice and craft the message that has grown him to generate over $20 million in revenue.

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About The Book

When it comes to marketing, simple is better.

Unfortunately, marketing has become overly complicated. We are bombarded with marketing tactics and hacks, social media influencers, and shiny objects.

It's overwhelming.

As a smart person, you don't want to become a professional marketer. You offer a valuable product or service, and want to attract more customers but marketing isn't your area of expertise — your subject matter is.

Yet, you must do marketing — it's essential to keep your business going.

The solution is a return to simplicity.

In Simple Marketing for Smart People, Billy Broas and Tiago Forte share the secret to cut through the noise, then approach it based on timeless principles, the human experience, and insights from the great copywriters of the past.

In this book, you will learn:

A focusing question to guide all your future marketing efforts
Why at its core, marketing is teaching
How to identify the beliefs your customers need to embrace your products and services

With the strategy provided in this book, you will never need to feel overwhelmed, sleazy, or disingenuous because of your sales efforts. Instead, you'll educate your customers with your strategy and build a business that sustains you and the people you serve it.

Here Is What People Are Saying

Praise For Simple Marketing For Smart People

★★★★★

I've been a full-time copywriter for over 4 years. I wish I discovered the framework in this book much sooner!

Heather Bernard

★★★★★

It's so refreshing to find a marketing book written for people like me who tend to get caught up in the details. I want to find someone that teaches marketing that's not sleazy.

Michele Mattix

★★★★★

Content flows so easy now and I feel like I'm doing a service by creating it and selling.

J. Sims

★★★★★

No other marketing book has ever renewed in me such joy in my work as Simple Marketing For Smart People.

Beaei Pardo

Order your copy today

The book is now available in paperback, Kindle ebook, and audiobook.
Order your copy below or listen on Spotify.

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