Privacy Policy

Last Updated: March 18, 2025

1. Introduction

Welcome to Simple Marketing for Smart People (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at [simplemarketingforbook.com] (the “Site”) or purchase our products, such as the Simple Marketing for Smart People book. We are committed to protecting your privacy and complying with applicable laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR) where applicable.

2. Information We Collect

We collect the following types of information:

  • Personal Information: When you place an order, sign up for our newsletter, or reply to our emails, we may collect:
    • Name

    • Email address

    • Shipping address

    • Payment information (processed securely via Stripe; we do not store your full payment details)

  • Automatically Collected Information: We use MonsterInsights (powered by Google Analytics) and Facebook Pixel to collect:
    • IP address

    • Browser type

    • Device information

    • Pages visited and time spent on the Site

    • Referring URLs

    • Advertising identifiers (via Facebook Pixel)

  • Cookies and Tracking Technologies: We use cookies to improve your experience, analyze Site usage, and serve targeted ads. Cookies are small files stored on your device. You can manage cookie preferences via your browser settings.

3. How We Use Your Information

We use your information for the following purposes:

  • To Process Orders: To fulfill your order for Simple Marketing for Smart People, including shipping the book and sending order confirmations.

  • To Communicate: To send you order confirmations, bonus offers (e.g., the $99 Belief Building Bootcamp recording), and marketing emails via ActiveCampaign (you can unsubscribe at any time).

  • To Improve Our Site: To analyze user behavior and improve our Site’s functionality and content using MonsterInsights, Google Analytics, and Facebook Pixel.

  • To Serve Ads: To deliver targeted advertisements via Facebook Pixel based on your Site interactions.

  • To Comply with Legal Obligations: To comply with applicable laws, such as tax reporting or responding to legal requests.

4. How We Share Your Information

We share your information with:

  • Service Providers:
    • Stripe: Processes payment information securely.

    • ActiveCampaign: Manages email marketing and sends transactional emails (e.g., bonus offer instructions).

    • MonsterInsights/Google Analytics: Analyzes Site usage.

    • Facebook Pixel: Enables targeted advertising on Facebook.

    • USPS: Ships your book via USPS Media Mail.

  • Legal Compliance: We may disclose your information to comply with legal obligations, protect our rights, or respond to law enforcement requests.

We do not sell your personal information to third parties.

5. Cookies and Tracking Technologies

We use cookies to enhance your experience, analyze Site performance, and serve targeted ads. MonsterInsights (via Google Analytics) collects data on your Site usage, and Facebook Pixel tracks your interactions for advertising purposes. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On or adjusting your browser’s cookie settings. To opt out of Facebook Pixel tracking, adjust your ad preferences in your Facebook account settings.

6. Your Rights and Choices

  • Access and Update: You can request access to or correction of your personal information by contacting us.

  • Opt-Out of Marketing Emails: Unsubscribe from marketing emails via the “Unsubscribe” link in any email from ActiveCampaign.

  • Opt-Out of Targeted Ads: Opt out of targeted ads via Facebook’s ad settings or by adjusting your browser’s cookie settings.

  • CCPA Rights (California Residents): You have the right to request disclosure of the personal information we collect, delete your information, and opt out of the sale of your information (we do not sell your data).

  • GDPR Rights (EU Residents): If you’re in the EU, you have the right to access, rectify, erase, restrict, or object to the processing of your data, and the right to data portability.

  • Do Not Track: Our Site does not currently respond to “Do Not Track” signals.

7. Data Security

We use reasonable measures to protect your information, including secure hosting via Flywheel, encrypted payment processing via Stripe, and secure data storage. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

Our Site is hosted in the United States. If you access the Site from outside the US (e.g., the EU), your information may be transferred to and processed in the US, where data protection laws may differ. By using the Site, you consent to this transfer. We take steps to ensure compliance with GDPR for EU residents, including offering you rights to access and delete your data.

9. Children’s Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

10. Third-Party Links

Our Site may contain links to third-party websites (e.g., Stripe, ActiveCampaign, Facebook). We are not responsible for the privacy practices of these sites. Please review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Linchpin Media, LLC
600 W. Broadway, Suite 700
San Diego, CA 92101
USA
Phone: +1 (619) 854-7976
Email: support@fivelightbulbs.com